Alpina

The marketing company Alpina forms the spearhead of the Caparol Group for the DIY market. In this sector our subsidiary is the leader of both market and quality. The product, "Alpinaweiß", is not just the most-sold interior paint in Europe, but also the most well-known brand of dispersion paints in Germany. Alpina regards itself as a producer of brand-name articles whose quality has gained consumers' confidence over decades. Despite the strong tendency of building and DIY retailers towards trademarks, Alpina has been able to defend its position with proprietary branded products. Meanwhile Alpina has expanded its activities step by step over the whole of Europe.

Homepage for Alpina Farben GmbH